About First Team^® Real Estate

First Team Real Estate ranks as the third largest independent Real Estate Company in California, the largest in Southern California and one of the largest in the nation.

First Team´s success can be credited to simple marketing, teamwork and training. All of our agents are extensively trained on any and all changes in the Real Estate marketplace so that we can effectively represent and advise our clients, whether they are sellers or buyers. We spend more on ?effective´ advertising than our competitors. We ?capture´ all of the incoming calls that our advertising generates. First Team, by working under one management team instead of a ?franchise´ system, works together in a corporate structure to best serve our clients. We advertise to attract ?buyers´, not sellers. We advertise properties that attract buyers and make our phones ring. And finally, we rapidly respond to those calls.

Strategic partnership relationships with Realtor.com®, Trullia.com and Redfin.com ensure that all of our listings are seen on those much visited Web sites. Our own award winning Web site is highly placed on Google and attracts many visitors.

First Team spends over $4 million per year on local marketing and advertising, more than even the largest national franchise companies spend in this market. First Team's sophisticated Client Care Center handles over 6,000 print ad leads and 71,000 web site inquiries per month, connecting over 10,000 buyers directly with First Team Buyer´s Agents each month. This feeds our unparalleled Buyer Pipeline with more potential buyers than any of our competitors, enabling us to sell our listings faster and for more money than our competition.

It is well known that today´s real estate buyers shop for properties on line a vast majority of the time. Our award winning web site generates hundreds of calls every day. To serve these buyers, First Team has over 110 extensively trained "E" Agents. These agents are instantly connected to these clients to rapidly and efficiently meet their needs in today´s changing Real Estate market. Click HERE to go to our award winning web site.

History 

Founded in 1976 with five agents in one office, First Team is now home to over 2000 sales associates and employees in over 40 offices across the region.  The founder, Cameron Merage, had previously owned 3 of the top 6 sales offices of the top franchise Real Estate Company in the nation.  Frustrated with the marketing philosophies of the major real estate firms at that time, Cameron decided to start his own company, utilizing "ad agency" type marketing, i.e., to advertise product (homes and properties) to attract buyers, then capture the buyers and help them find the home or property that fits them.  First Team´s ads are focused on the properties that they have for sale.  No agent´s names are mentioned and all of the telephone numbers are 800 numbers.  The advertising is designed to attract buyers and not listings.  The listings come as part of the process by attracting buyers.

Regardless of market conditions, First Team's continued expansion is testimony to the firm's stability and its agents' superior client service. First Team Real Estate is one of the largest privately held and fastest growing real estate companies in the country, averaging more than $6 billion in sales volume per year.  

The First Team SNS^® Real Estate Story

First Team SNS Real Estate, centrally located in Diamond Bar, is a business which has specialized in and grown with the many distinguished communities in the area. For many years we have enjoyed powerful community recognition built upon our trademark of personalized service to the many families moving in and out of the area. We have over 240 agents representing virtually all Real Estate specialties and local communities.

Because we have grown with our communities, our real estate professionals have intimate knowledge of each community´s character, mood, and growth potential. Due to the fact that the majority of our associates live in the communities that we serve, they can readily meet the unique challenges and problems families encounter in selection their new homes. Drawing on their extensive knowledge of schools, recreational facilities, shopping requirements and transportation, our associates are able to better satisfy the special family housing needs of their clients.

Today´s market requires different expertise than in a normal market. The many pitfalls in representing buyers in both Short-Sales and Bank-Owned property purchases requires more knowledge of both the contracts and the risks to the buyers and sellers than ever before. Three years ago, recognizing that the market was changing, we started an in-depth training program for both short sales and bank owned transactions. Our agents offer more expertise in these types of transactions than any others that you may find. Additionally, we have trained and certified many of our agents to become REO listing agents. We presently have 24 Bank-Owned listing agents, more than any local office. This means that we have more properties to offer our buyers.

Our extensive Short-Sale training, both for the Buyer´s Agents and the Listing Agents, enables us to successfully guide our clients through this difficult and lengthy process.

For the investor, we can not only help you find the right properties but can also help you determine if the return on your investment justifies the cost.

We are a company of people3;and it is because of these dedicated people that you can feel confident that all or your real estate needs will be handled in a most trustworthy, professional and efficient manner.